Hyundai, NFL, Innocean, Haus, and myself got together and made this.

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Put Your Profile on the Line
Social Game / Website

Client – Hyundai, Innocean
Agency – HAUS
Role – UI Designer

 

Working with teams at Innocean and HAUS, I helped develop and design a social game for Hyundai. Put Your Profile on the Line is a "pick-em" game where you put your social media profile on the line by guessing which teams will win upcoming NFL games. Winners, get entries into a lottery for Superbowl LI tickets, while losers have to surrender their social media profiles and rep their opponent's team colors.

The game mechanics encouraged a deep level of participation, engagement and weekly return visits. Every week users would have the chance to win entries for Superbowl LI tickets, and shaming their Facebook friends.

This site was built for mobile, the iPhone SE is the smallest screen possible for the highlest level of accessibility. 

pypotlArtboard 5 copy@2xpypotlArtboard 5 copy@2x

Custom Icon System

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