Nike Digital ran a relay race, I chased them down the mountain with photographer, Laura Austin. 

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Hood to Coast
Social Content

Client – Nike Running
Agency – Conscious Minds
Role – Photo editor, On-site Creative Direction

Nike Running's "Digimob" Team participated in the annual Hood to Coast event in Oregon a 200-mile relay race from Mt. Hood to the town of Seaside Oregon. Photographer Laura Austin and I worked with one of the Nike digital producers to follow and live-share the 200-mile relay race by shooting, editing and uploading on-the-go to tell a story as it unfolded. Our posts became among the most engaged photos on @nikerunning's instagram at the time.

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