Rock the Socks had trouble getting on shelves, I made their label scream for attention.


Rock the Socks
Packaging Design

Client – Rock the Socks
Role – Art Direction, Design

Fashion meets Philanthropy. This small business creates high-quality socks that benefit every type of person in-need from orphans to veterens. The owners came to me with a problem: their original labels couldn't make the cut in brick-and-mortar stores because stores confessed they weren't eye-catching on a wall full of socks. I brought them a bright and loud refresh and used hand-written typography to really let these socks say "We are different."